discover the future with Rolf Heynen as an inspiringkeynote speaker

discover the future with Rolf Heynen as inspirational Keynote speaker

About Rolf Heynen

Who is Rolf Heynen?

Rolf Heynen (1979) is an entrepreneur, speaker, author and director/commissioner in the sustainable (energy) sector. Over the past fifteen years, he founded several successful sustainable businesses, published two books, and writes columns for (inter)national newspapers and trade journals on sustainability and energy transitions.

Heynen is not the most obvious candidate to tell the sustainable story to a wide audience. He used to not be into school and reading, let alone sustainability. Sports had more of his interest. That led to him becoming a truly learned his trade and started working as an electrician in Eindhoven.

After several years came the realization that he missed the textbooks. He completed a degree in electrical engineering in Eindhoven before completing a degree in political science in Leiden.

Heynen is happily married and blessed with two healthy children. He wants to leave a better world for his children and does so by improving 1 percent a day. Improve at home, in his profession and, where possible, socially.

We live in the Garden of Eden that we polluted in one generation, we can reverse that in one generation. Sustainability and health drive him. He enjoys sharing his quest and insights with an audience.

director / commissioner

In his role as director, Rolf, as a sustainability specialist, advises and inspires organizations in their operations and guides them toward a sustainable way of doing business. Rolf is actively involved as a director of
Aruna Foundation
and member of the Supervisory Board of Winst uit je Woning B.V.


Over the past 15 years, Rolf founded several companies around his expertise and field of interest. All of these ventures are focused on sustainability and accelerating the (energy) transition sector, for both business and consumers.

Dutch new energy research

In 2013, Rolf founded Dutch New Energy Research, the renewable energy market research firm, known for studies such as: Dutch Solar Quarterly, National Solar Trend Report, National Heat Pump Trend Report, National Heat Grid Trend Report and the National Smart Storage Trend Report.

Good! Events & Media

With two associates, Rolf started Good! Events & Media. This company organized several trade shows, conferences and events, including Solar Solutions, LED & Electrical, Sustainable Heating, Smart Storage and the House & Energy consumer fair. Under Good! Events and Media also launched Solar365, Warmte365 and the conferences “Solar in 2030 and Breakthrough of the Heat Pump.

North Holland Energy Cooperative

In 2008, Rolf was responsible for building North Holland Energy Cooperative and focused entirely on the operational side of the organization, from branding and organization to strategy and licensing.


In recent years, two books came from Rolf’s hand. In 2015, he published “Shale Gas in 1 Hour and 43 Minutes,” and in 2022, he released his hopeful book, “So It Can Be Done. Rolf is currently working on his third book, in collaboration with professor of toxicology Jacob de Boer.

in the media

Rolf regularly shares his experiences, findings and message of hope in the media. He joins podcast broadcasts, publishes columns and opinion pieces in (international) newspapers, and interviews are regularly published in various professional journals.